PupPod and Company of Animals have announced they have signed a strategic licensing agreement to “scale sales of PupPod’s flagship product, the PupPod rocker and feeder”.
The initial purchase commitment grows PupPod sales by 500% and expands distribution beyond the United States to the United Kingdom, Canada, and Australia.
PupPod said it will “focus on evolving their PupCloud software platform for multispecies gaming and bringing new products to market”.
In addition to the licensing agreement, Robert Mugford, CEO of Company of Animals, leads PupPod’s series SEED investment round, making his third investment in the company.
Mugford said: “Pets are the beneficiaries of new technology designed to reduce boredom but also improve behaviour and fitness through activity and mental stimulation. Millennials and Gen Z consumers, currently over 57% of pet parents, are looking for technology solutions to be better pet parents whether they are at home or away.”
Erick Eidus, CEO of PupPod’s, added: “The partnership is a natural fit. Dr. Mugford has been a strategic advisor and investor for several years. It made perfect sense to plug into the sales and distribution capabilities he’s built over 40+ years in the pet industry.
“PupPod was founded on the belief that software will enable a new category of pet products with better user experiences for both pets and people. The product usage and cognition data we’re seeing confirms the accuracy of our vision, but it’s the heart-warming customer stories that motivate us to keep innovating.”