HomePet healthPurina Europe backs seven pet care start ups in 2023

Purina Europe backs seven pet care start ups in 2023

Purinahas announced that seven start-ups will participate in the fourth round of its acclaimed accelerator program, Unleashed.

The program is designed to support and propel the next generation of pet-tech and pet-care start-ups.

This year’s Unleashed is showcasing best-in-class innovative services and products from across the industry and all over the world.

The winners include Bookmypet (United Arab Emirates) is a leading digital platform that connects pet parents to local service providers, Dogami (France), an accessible, mobile-first web3 game, based on lovable 3D NFT dog avatars, Feelloo (France), a French-made, subscription-free, connected medallion designed to help cat owners.

There is also LampoVet (Italy), a telemedicine portal providing specialist support for the nutritional management of chronic and recently onset diseases in cats and dogs and Petopy (Turkey), a digital assistant for pet parents that engages vets and pet owners with various services.

Lastly there is S’more (Japan) which uses nose print identification technology to identify individual dogs and tie all data of the dog to their nose and VetChip (Australia) a smart animal health monitor which has all the functions of a standard animal ‘identity microchip’ plus so much more.

Since its inception, Unleashed has accelerated 18 start-ups, including Kibus, a home appliance which helps to cook balanced pet food based in Spain and Animoscope, a telehealth pet-care service provider in France, which empowers pet owners to make decisions based on expertise and data.

Kim Bill, head of the Purina Accelerator Lab, added: “Whilst competition this year was fierce, we are proud to be supporting these start-ups in their journey to disrupt the pet-care and pet-technology sectors, and help them achieve their business goals.

“Meeting consumer pain points has become increasingly harder across a saturated pet market, however we’ve seen some really robust products that are propelling Petcare into the future. Thank you to all of the talented business owners that entered this year’s program.”

Satsuki Sawashima co-founder of S’more said: “The accelerator program has given us the opportunity to take the first step toward building a society where people and pets coexist together.

“We believe that by implementing the validation of the science and technology of nasal print recognition, and by improving the credibility of the industry through our partnership with Purina, we will also be able to more effectively promote stakeholder acceptance and validate our business model.”

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