- Salesforce, Inc CRM is in the early stages of collaborating with customers on generative AI-driven workflow system capabilities, said Liam Doyle, senior vice president and general manager for MuleSoft automation.
- The Salesforce initiative includes the combination of Data Cloud (formerly known as Genie), the company’s data warehouse tool, Einstein GPT, the company’s generative AI tool, and Flow, the company’s workflow tool, Doyle told TechCrunch.
- The combination allows users to type in plain text what they want to accomplish and the software takes care of the request for them in a similar way to ChatGPT, but in a business context.
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- Salesforce is working on tools including Einstein GPT for Flow, which combines this generative AI text interaction to create a workflow with little or no code, simply by typing in an action for a user to have the system perform. The other tool, Data Cloud for Flow, uses data-driven event triggers to drive actions in Flow.
- The underlying model is a mix of available models, including those from OpenAI, Google, and Meta and their models, and combines them with the Einstein intelligence layer the company has been working on since 2016, according to Doyle.
- The tools are expected to go into early beta in June, with a final release in 2024.
- In March, Salesforce introduced Einstein GPT to integrate OpenAI with Tableau, MuleSoft, and Slack.
- Price promotion: CRM shares traded 0.26% lower at $197.97 on the last check Wednesday.
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