Sean ‘Diddy’ Combs expands business portfolio with rebranding of…

Sean ‘Diddy’ Combs expands business portfolio with rebranding of…

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sea “Diddy” Combs announced the change of name of its parent company combs company To combs worldwide.

This announcement marks the global expansion of its outstanding portfolio of companies. At its inception in 2013 combs worldwide started with Bad Boy Entertainment, Combs Spirits (Cîroc Vodka, DeLeón Tequila), AQUAhydrate, REVOLT MEDIA, Sean John, Capital Preparatory Charter Schools and The Sean Combs Foundation. Since then, new business units and ventures such as Empower Global Official Shop Circulate, Our Fair Share, Love Records, and in cannabis.

“Combs Global represents the next chapter in my journey as a business leader and a larger vision to build the world’s largest portfolio of leading black-owned brands,” said Combs. “I have recruited world-class teams of top executives, specialists and strategic partners to bring this new dream to life and put us in the best position to continue to make history while also earning another 30 years of dominance across all industries to lead.”

Last year, the acquisition of Combs by The Nile Listits $2 million investment in the Creator Platform REC Phillyand the $185 million acquisition of key markets and assets of the cannabis company CRESCO Laboratories CRLBF added to the Combs Global portfolio. Combs also expanded its Capital Preparatory Charter Schools to now include campuses in the Bronx, New York, and Hartford, Connecticut. With an anticipated return to music, Combs announced the launch of love records, an all-R&B record label adding a new musical imprint to its portfolio that builds on Bad Boy Entertainment’s legacy.

With the launch of Combs Global there was a complete rebranding of the website, social channels and brand communications.

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