As the real estate market continues to change, a local agent has mastered the art of “target marketing” to get their luxury properties in front of the cheapest buyers and sell them for more money.
The age old approach of listing your home in local magazines along with the rest of the listings your real estate agent has is now obsolete. Jonita Floyd has perfected an approach to target marketing where she invests her own money to get your property in front of the cheapest buyer based on her current interests, family size, age, hobbies and even her net worth and credit score.
In today’s technology-driven world, marketing is all about matching your product to the prospects who are most likely interested in it. Like when you are at the grocery store and see coupons being printed based on the products you always buy.
When asked how this New Age approach to selling more homes works, Jonita said the following: “If a home is in a very desirable school district, it usually comes with a slightly higher property tax base. There’s no point in marketing this home to retired couples, but it would be a perfect fit for a family with a school-age child or two. If the house has a fenced yard, we can make it accessible to those who have the appropriate income and have a dog in the house. If it has a wine cellar, we can market it to those who subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home,…