New York, United States, Sept. 27, 2022 (GLOBE NEWSWIRE) — Soft drinks are non-alcoholic beverages that contain natural or artificial sweeteners, edible acids, artificial or natural flavors, and juices. Natural flavors come from fruits, berries, nuts, herbs, roots and other plants. Soft drinks do not contain coffee, tea, milk, chocolate and undiluted juices. The term “soft drink” was coined to distinguish flavored beverages from hard alcohol. Soft drinks were recommended to hard-drinking early Americans. The health concerns of modern consumers have driven the introduction of low-calorie, low-salt, caffeine-free, and “all natural” soft drink categories.

Carbon dioxide gas adds shine and sparkle and prevents spoilage. It is supplied to soft drink manufacturers as a solid (dry ice) or liquid in large steel containers at 1,200 psi (84 kilograms per square centimeter). Steel canisters cool liquid CO2 under 325 lbs/in2 internal pressure. The water or drink mix is ​​carbonated by cooling the liquid and cascading it over plates in a carbon dioxide pressure vessel.

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Continuous product developments of the most important market participants

The ongoing product innovations of the industry participants will be the main driving force for the soft drinks market. Players are constantly innovating the ingredients, formulations, packaging and other features of their products to increase sales. To illustrate, in April 2019, PepsiCo introduced three new cola flavors: Pepsi Lime, Pepsi Berry, and Pepsi Mango. These flavors are said to reduce the sugar content of the drinks by around 50%. It can be expected that the market for soft drinks will be driven by new product launches in the coming years that take into account the health needs of the target customers.

Fast food restaurants offer less expensive meals with a higher value

One of the main factors behind the expansion of the carbonated soft drink…