Increasing consumer health awareness towards dietary supplements is a key factor behind the revenue growth of the Synbiotics market
The global Synbiotics market size was US$817.2 million in 2021 and is expected to register a CAGR of 8.3% in sales during the forecast period according to the latest analysis by Emergen Research. The growing consumer health awareness of dietary supplements and the provision of various health benefits of synbiotics is a key factor behind the revenue growth of the market.
Rapid urbanization and scarce lifestyles lead consumers to prefer quick and quick meals instead of home-made, balanced meals, thereby reducing the quality of food intake. Additionally, the increasing intake of unhealthy foods due to the rise of fast food franchises and convenience stores is another major factor behind the increasing demand for synbiotic products.
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Consumption of synbiotics provides various nutritional and health benefits such as weight loss, stronger immune system, improved heart and digestive health, diarrhea control, cancer-promoting neutralization, effective against constipation, reduced stress tolerance, and reduced inflammation, which is causing an increase in demand from pharmaceutical, dietary supplement, and food manufacturers . According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), 16 out of 100 adults and about 33 out of 100 adults aged 60 and older have symptoms of constipation.
One of the main factors driving the growth of the market is the increased demand for functional foods from health-conscious customers. Consumption of synbiotics provides various health benefits such as increased levels of lactobacilli and bifidobacteria, balanced gut microbiota, improved liver function in cirrhotic patients, improved immunomodulating ability and prevention of bacterial translocation….