a new one Purina The report outlines eight trends reported to affect the future of pet care.
The third Purina in Society report also details the new challenges facing the pet care industry, and outlines the trends as:
- increase Pet ownership
- Due to recent requirements for remote work, the future of work has changed.
- Shift to e-commerce
- More and more preference select Ingredients/Alternative Protein
- Due to health and animal welfare issues, there is a continuing demand for more natural foods.
- Improve understanding of the social impact of keeping pets, and opportunities to have a positive impact on human health, education, and communities.
- Seamless, AI-supported and optimized solutions, including personalized nutrition
The main findings are based on more than 100 interviews with veterinarians, media, industry leaders, Purina partners and key opinion leaders.
The report was prepared in accordance with the GRI Standard Sustainability Reporting Guidelines and also showed Purina’s progress in key commitments; including the launch of 30 new products, support for the adoption of 98,731 pets, 94% deforestation-free soybeans and 78% The packaging design is recyclable.
The group also created 209 Pets at work Alliance to support pet-friendly workplaces throughout Europe. In the UK, Purina supports the company to become dog-friendly and will “continue to support the mental health benefits that pets can bring at work as the office begins to reopen.”
During the pandemic, Purina also donated more than £190,000 to four charities in the UK and Ireland: Cat protection, Canine buddy, This Royal Society for the Prevention of Cruelty to Animals And DSPCA.
Jeff Hamilton, CEO Nestle Purina PetCare Europe, Middle East and North Africa said: “We are identifying new ambitions and will review our commitments to ensure that we can truly operate on the planet and have a positive impact on people and society as a whole.
“This will push us to go further and faster, promote the progress of social issues, and continue to achieve our goal-to create a richer life for pets and those who love them.”
Calum MacraePurina’s Managing Director of the UK and Ireland region said: “I am extremely proud of what we have achieved in the UK and Ireland, especially through our charity partnership, which has become more than ever during the pandemic. important.
“Coronavirus disease The past year has brought many challenges to all of us, but it is obvious that the role of pet human bonds has never been so strong, and more and more people choose to own pets. This trend seems to continue, and we will continue to support the important role that pets must play-we hope to work hard to create a resilient future for pets, our planet, and the communities we operate in. “