Trendyol and PASHA Holding sign an agreement for a joint venture in…

Trendyol and PASHA Holding sign an agreement for a joint venture in…


ISTANBUL, May 1, 2023 /PRNewswire/ — Trendyol, the leading e-commerce platform in Turkiye and one of the largest technology companies in Turkiye Europeannounced today that it is entering the Azerbaijan Market.

With an agreement signed with Baku-based PASHA Holding, one of the largest conglomerates in the Caucasus region, to set up a joint venture company to provide e-commerce services AzerbaijanTrendyol takes another step in its international growth strategy after launching its first platform outside of Türkiye Germanyin 2022.

Çağlayan Çetin, President of Trendyol Group, stated: “The synergies created by PASHA Holding’s experience in the Azerbaijan Market and Trendyol’s expertise in technology, logistics and manufacturing will make a significant contribution to the development of the e-commerce ecosystem in Azerbaijan. The platform will also serve to bring together Turkish and Azerbaijani producers, sellers and customers, becoming the first ecosystem serving the interests of both countries.”

CEO of PASHA Holding Yalal Gazimov commented:Interest in e-commerce has increased Azerbaijan due to its convenience, wider product range and competitive prices. This agreement will improve the customer journey by providing easy access to a broader range of products at affordable prices, while offering embedded financial products and other services from Azerbaijani companies, including the PASHA ecosystem, to improve overall financial health.”

Founded in Istanbul Thirteen years ago, Trendyol has grown from a private label fashion website to Türkiye’s leading multi-category marketplace. In 2021, it became the country’s first ten grain after a round of fundraising. In addition to its platform in Türkiye, it operates a fashion site in and sells its own fashion brands on more than ninety of the world’s leading online platforms.

About Trendyol

Founded in 2010, Trendyol is the leading e-commerce platform in…

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