The world’s most famous fanny pack has been redesigned as a crop top – the first of its kind in fashion history.

fashion brand, ÚCHÈ From amberis pleased to announce that with its ‘belt pouch on top‘ – a redesign of the well-known ‘Bum Bag/Fanny Pack.’

ÚCHÈ By Amber is a sister-owned fashion brand based in Dubai that prides itself on its innovative releases. ÚCHÈ means “idea” in Igbo, one of the native languages ​​of Nigeria. The brand represents a series of original, gender-specific and spontaneous ideas that the designers bring to every release. ÚCHÈ By Amber’s goal is to deliver affordable, authentic, bold statements through fashion, inspired by different cultures and times.

In the brand’s latest news, ÚCHÈ By Amber has created the most talked about piece of the year – the Fanny Pack Crop Top/Bum Bag Crop Top, which is going viral and has just landed in Hollywood. Due to its innovative secure storage design, the Bum Bag Top is the ideal piece for crowded spaces, raves and festivals and is available in three bright colors – Fuchsia Orange, Fuchsia Pink and Bright Yellow.

“Fashion has always been my way of expression, I’ve always been fascinated by how you can tell by just how you dress.” says Amber Orah, Creative Director of ÚCHÈ By Amber. “It has become my armour, it protects me. That’s what I want my audience to feel when they’re wearing one of my pieces – protected – and that’s exactly what our Bum Bag Top does.”

The Bum Bag Top is available in all sizes with free worldwide shipping on the company’s website.

For more information about ÚCHÈ By Amber or to shop the trendy Bum Bag Top, please visit www.uchebyamber.com.

About ÚCHÈ by Amber

ÚCHÈ By Amber was founded in 2019, the same year the Bum Bag Top was launched. Although still a fledgling brand, ÚCHÈ has been widely accepted for their unconventional approach to fashion. The brand has been…