Digital asset platform Keep announced the launch for free on Thursday Bitcoin BTC/USD Trading for its customers, a move aimed at getting as many people as possible involved in the “onboarding”. Digital asset platform.

Uphold customers can now buy and sell Bitcoin for free in local currencies such as the US dollar and the euro until further notice.

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In addition to the no-fee promotion, customers also benefit from Uphold’s connection to 28 underlying exchanges, including multiple decentralized exchanges (DEXs), at the best price for the digital asset.

“We believe there is no better place right now for people to buy and sell bitcoin,” said Uphold CEO Simon McLoughlin.

“Because crypto markets remain more inefficient than those for more traditional assets like stocks, which Bitcoin price can still vary by 10-20 bps between trading venues. Uphold’s smart routing technology is able to leverage these opportunities for customers. This, combined with the goal of onboarding as many people as possible, made eliminating trading fees for Bitcoin on our service an obvious choice,” added McLoughlin.

The company said the move follows strong growth Uphold has achieved after launching an industry-first offer of 0% commissions on all cryptocurrency stakes through January 5, 2023.

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