The IMARC Group recently published a new research study entitled “Virtual Manufacturing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecasts 2022-2027”, provides a detailed analysis of market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

What is a virtual production?

The method of combining live-action footage and computer graphics in real-time is known as virtual production. It is based on technologies such as augmented reality (AR), virtual reality (VR), game engines and computer-generated images. To provide interactive content, it is widely used in cinematic techniques such as concept art, lenses, asset placement, setting dimensions, and appropriate camera movements. It is also used to provide engaging virtual experiences in other entertainment areas such as fashion, live entertainment, and news coverage.

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market trends

The rising trend towards over-the-top (OTT) platforms, rising demand for live video streaming and growing popularity of on-demand content are driving the market. Apart from that, virtual production is widely used by media producers to create modern content with improved quality, maximum efficiency and minimum execution costs. Additionally, the increasing focus on making better films is driving filmmakers and directors to explore new approaches to visualization using virtual production techniques. Looking ahead, the global virtual production market is expected to show a CAGR of 11.2% between 2022 and 2027.

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List of Major Companies Covered in This Market Report:

• 360Rize
• Adobe Inc.
• Autodesk Inc.
• BORIS FX Inc
• Epic Games Inc.
• HTC Corporation
• HumanEyes Technologies Ltd.
• Mo-Sys Engineering Ltd.
• Nvidia…