Virtual Reality (VR) is possibly one of the most controversial technologies out there.

While the technology that goes into making these headsets is groundbreaking, the only thing that’s being shaken up is the margins of the companies entering the VR market.

After a pretty tough year for the market leader Metaplatforms Inc. METAMany expected things to get much worse early next year apple inc AAPL has been rumored to be releasing its upcoming Apple-branded VR headset.

The technology was initially rumored to be ready towards the end of 2022. That was later pushed back to the first or second quarter of 2023, and then to the second half of 2023.

The delays were reportedly the result of software issues, but previously it was overheating, software, and camera issues.

This could spell trouble for Apple’s VR headset, but it could also be a sign that Meta isn’t getting enough credit for its VR tech. The company recently released its Meta Quest Pro, and the Meta Quest 3 is expected to be released in 2023. That means Meta is years ahead of Apple in testing multiple iterations of its VR headsets.

Nevertheless, the The gambling market has held up well during the downturn. Electronic Arts Inc. EAfor example, is 13% off its highs and is holding up well.

Even the gaming sector in the startup markets has held up well, with companies like Gameflip has raised over $500,000 and is open to investment.

There could be significant upside for investors to pick the winners in this space as the market eventually recovers.