Pet food company Webbox has teamed up with DreamWorks Animation to celebrate the release of Puss in Boots: The Last Wish.
As part of the partnership Webbox produced promotional packs of cat treats, with a simple on-pack QR code that allowed people to win prizes including a holiday to Spain.
Webbox also invited Puss in Boots to join them at Crufts. The company had a dedicated cat zone at the show which proved very popular with dog-owning customers.
Lisa Melvin, head of Marketing at Webbox, said: “We’re extremely excited to team up with DreamWorks Animation’s Puss in Boots: The Last Wish, as Webbox and fearless felines, go hand-in-hand. Heading to the cinema to see The beloved characters on screen is a great way to make lasting family memories.
“We know that now more than ever pets are becoming a real part of the family which is why we create food and treats that create joy in every moment with the UK’s leading cat treat, Lick-e-Lix.”
Webbox is a Lancashire based pet food company which produces pet treats for cats and dogs.