In places where recreational cannabis is legal, THC-infused beverages often share shelves with beer, wine, and other beverages. But should alcoholic beverage makers be concerned about competition from weed-infused beverages? Experts from these industries answered these questions in a recent report released from winemag.com

Colleen McClellanRegional Director of Customer Solutions for Data Material, a leading platform for food and beverage insights, anticipates business opportunities in the THC-infused beverage space. “I think as more states relax regulations, we’re going to see more interest and usage,” said McClellan, who is a trained sommelier.

“The key aspect of acceptance will be the taste of the product. Taste is extremely important in repeat purchases,” written down McClellan predicting brand consolidation in the cannabis beverage space.

The data expert emphasized that “there are consumers who enjoy using cannabis or THC-infused products as they offer Functional added value without the hangover effect‘ and stressed the central role of marketing in attracting consumers to pharmacies. “Weed has never been so tailored. You can choose the type, strength and way of consumption like you would a bag of coffee beans.”

Purpose-driven products are the wave of the future

Michelle Mendozachief breeder at sweet flower, a California dispensary, said, “I think the most interesting recent development for infused beverages is the expansion of minor cannabinoids found in these beverages. We’ll just continue to see more of these little cannabinoids as the star of the sector.”

In the meantime, Travis TharpCEO of Keef Brandsa Colorado-based cannabis beverage company said purpose-driven products are the wave of the future.

“These products are based on extensive data and appeal to consumers and patients looking for specific intended effects. We’re starting to see drinks go beyond THC to include it less known but…