Tesla Inc TSLA Shares are trading higher on Monday. The stock could see a bounce as the company continues to signal its readiness to do so pursue traditional advertising.

What happened: Last week, Tesla held its annual shareholder meeting at its Gigafactory in Texas. One of biggest insights for analysts was the potential for the electric vehicle manufacturer to start advertising.

During the event, a shareholder suggested that the company could increase awareness of some of its unique vehicle features by exploring new marketing avenues, which could ultimately increase sales. CEO Elon Musk told the crowd that he was willing to try more formal advertising.

“I share your basic point, which is that there are amazing features and functions in Teslas that people just don’t know about… I believe in accepting suggestions, so, well, let’s try some publicity and see on how it’s going,” Musk said said at the shareholders event.

Tesla Asia released one over the weekend two minute video on Twitter, suggesting the company is starting to work on delivering on its advertising promise.

In the video, a Model 3 owner talks about some of her favorite Tesla features. The video includes the slogan “Drive to believe” and is presented in a more traditional advertising format.

Related link: Has Tesla Just Jumped Into Traditional Advertising?

TSLA Price Action: Tesla shares are trading at a one-month high, but the stock is still down more than 11% over the past three months.

As of writing, Tesla shares are up 2.84% to $185.26 Gasoline Pro.

Photo: courtesy of Tesla.