- The Arena Group Holdings, Inc AREN worked with two artificial intelligence (AI) companies, Jasper and Nota, to accelerate and expand its AI-powered efforts in content workflows, video creation, and newsletters. sponsored content and marketing campaigns.
- The partnerships will unlock new tools for the editorial teams of 250 brands operating on the company’s platform, including Sports Illustrated, TheStreet, Parade and Men’s Journal.
- The company also used technology from ChatGPT Creator OpenAIwhich has garnered significant attention from consumers and businesses due to its human-like content creation abilities.
- The company said that some articles in Men’s Journal are already AI-generated, such as “Proven Tips to Help You Run Your Fastest Mile Yet” and “Top Ways for Men Over 40 to Maintain Muscle,” Wall StreetJournal reports.
- It created articles based on information from 17 years of archived stories from Men’s Fitness, a brand under Men’s Journal.
- “While AI will never replace journalism, reporting, or creating and editing a story, rapidly improving AI technologies can create business value for our brands and partners,” said Ross Levinsohn, Arena Group chairman and CEO. “By leveraging these proprietary tools, we believe everyone who creates content on our platform will find ways to reach consumers in new ways.”
- Arena Group plans to deploy the tools across brands, which include more than 50 proprietary titles.
- Arena Group also licenses the rights to publish Sports Illustrated from Authentic Brands Group.
- Related: BuzzFeed, Inc BZFD shared plans to use OpenAI to improve its quizzes and personalize some content for its audience.
- Price promotion: AREN shares traded up 11.60% to $10.20 on the last check Friday.
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