According to reports, the total sales of pet food and garbage has soared by 10.8%, which is equivalent to an increase of 45 million pounds, because Pet ownership Affected by the epidemic this year, it has risen sharply.
According to the latest “Country pet National report by Mars In pet care, this increase in ownership has led to a “surge in demand” for pet food, which is formulated with natural ingredients based on the diet of wild animals.
It added that these new trends can create “huge opportunities” for retailers to meet the “increasingly stringent needs of a new generation of pet parents.”
The latest study by Mars Petcare found that among the new generation of owners, the proportion of owners who say “animals are like children to them” has almost doubled between 2016 and 2020, while the proportion of pets regarded as family members rather than children “Significant” decline.
Research also shows that the number of dogs and cats in the UK has surged by 7% year-on-year in 2020, as Britons seek pets for mental health benefits and companionship during the lockdown period. In addition, between 2016 and 2020, the number of puppies living in the UK has almost tripled, while kittens have increased from 650,000 in 2016 to 1.3 million in 2020.
Mars Petcare’s second annual pet care category report “Pet Therapy: Retail Opportunities for the Pandemic Pet Boom” found that the surge in pet ownership is particularly driven by young urbanites, with 55% of new pet owners living in cities, while the first Three under 40 years old.
Its report found that this population is more likely to prefer purebred dogs, especially smaller “toy” breeds, and the number of purebred cats in the country has also surged. For example, the number of Persian cats in the UK has more than tripled, and the number of Bengal cats has increased by 71%.
Zoe Taphouse, Director of Category and Market Activation of Mars Pet Care UK, said: “The unprecedented growth in pet ownership and the change in owner demographics are driving a huge demand for professional products that meet the specific needs of animals, and establish a relationship between owners and pets. Closer connection.
“The new generation of pet parents spend more money on providing animals with the best nutrition products for the life stage they are in. They think about pet food as much as they eat their own food, the trend of human food and beverages. It is also reflected in this category.”
She added that the country’s more puppies and kittens, coupled with the fact that smaller breeds of dogs tend to live “much longer” than larger breeds, which means that the growth of the pet care category may continue in the long term.
She said: “The prospects for this category are very good. Compared with other categories such as baby care, shoppers not only tend to buy pet care products for much longer, but they also show greater trade and try new things. Tendency. With the right product line and in-store marketing, our retail partners can look forward to long-term growth.”