pet Supply company Worldwise has been acquired by middle market private equity funds Alvarez and Marsal Capital Partners (AMCP).
Worldwise’s brand list includes Smarty Kat, Trusty Pup, Petlinks, Go Dog, Sherpatm, Guaranteed On-Board, Pooch Planet and Pawscout.
The company was founded in 1990 and sells products in various categories such as cat toys, pet bedding, dog toys, cat scratchers and travel accessories.
Kevin Fick, the current CEO of Worldwise, will continue to lead the company. get.
AMCP Partner Ryan McCarthy said: “We are very impressed by the work Kevin and his team have done to build leaders in the pet supplies and necessities field, including the implementation of innovative products. develop, Using consumer data to make impressive progress in sustainable manufacturing and develop a very successful diversified omnichannel distribute Model.
“Although Worldwise will be an independent platform investment for Alvarez and Marsal Capital, our team will use the deep expertise accumulated in the pet industry through cooperation with Bright Pet over the past few years to help the Worldwise team advance their strategy and expansion.”
Fick said. “We are extremely excited about this acquisition and what it means for our future.
“AMCP understands the pet industry very well, and with their financial and strategic support-including important resources for Alvarez and Marsal’s consulting business-we will have the opportunity to invest in our business, significantly strengthen our category leadership and accelerate our growth. “