alphabet inc WELL Google Video Streaming Platform youtube has launched a dynamic pack of vibrant looks and features.

What happened: On Monday, YouTube unveiled a new look and several features, including greater playback options, an improved video scrubbing system, and pinch-and-zoom functionality.

That Pinch to zoom This feature allows users to effortlessly zoom in and out, allowing them to view content in greater detail. The video scrubbing feature, known as Precise searchhelps users navigate through a video and quickly find the most relevant parts.

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YouTube kept color as a key element of the last makeover. Brought the platform ambient mode comes to life, an approach that introduces a subtle lighting effect to make the app’s background color match the video.

YouTube has also been updated dark themes even darker to ensure colors pop on users’ web, mobile and smart TV screens.

YouTube watch pages are also getting an overhaul. The links in video descriptions will now change to Keysand common actions like like, share, and download are formatted to minimize distractions.

The subscribe button with a new shape and contrast stands out even without the well-known red color.

Why it matters: With this overhaul, YouTube is likely trying to attract more viewers to its platform and away from its competitors. For example, the pinch-to-zoom feature is already in tick tockwhich is considered to be YouTube’s biggest competitor, says a report in Gizmodo.

YouTube announced last month new ways for shorts makers to make money. Introduced in September 2020, Shorts is YouTube’s answer to TikTok.

2021, TikTok, the market leader for short videos, saw a 13% increase in daily active users reach around 48 million year after year.

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