Alphabet Inc.s GOOG Google youtube is cracking down on ad blockers with a new policy experiment.
What happened: A Reddit The user shared a screenshot of a pop-up message on the platform saying “Ad blockers are not allowed on YouTube” and prompting the user to click the “Allow YouTube Ads” or “Try YouTube Premium” button.
The message explained the rationale behind the decision: Ads are critical to keeping YouTube free for users around the world. The platform expressed interest People can opt for YouTube Premium to have an ad-free experience and YouTubers can get paid with these subscriptions.
See also: MrBeast just hit 150 million subscribers on YouTube: that’s how much he makes
Not surprisingly, netizens embraced it Twitter to express their frustration with the recent change. Some said that YouTube’s aggressive advertising policies forced them to use ad blockers.
I don’t care what YouTube implements, I keep my ad blocker on pic.twitter.com/ozap0GVplX
— Sketzaouja
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