Zift Solutions today announced a new premium feature that improves the way partners connect their customer relationship management (CRM) tools to ZiftONE

CARY, NC – October 11, 2022 – (Newswire.com)

Zift Solutionsa leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced a new premium capability that enables partners to better integrate their CRM (Customer Relationship Management) tools with ZiftONE, the award-winning PRM of the company, can connect platform.

Through this add-on feature, Advanced Partner CRM Integration, suppliers can enable channel partners to work from their own Salesforce platform. The advanced partner CRM integration is designed for use by both distributors and major national partners. The integration allows these partners to enter deals and leads through Salesforce without the additional step of logging into the ZiftONE portal. It builds on ZiftONE’s existing robust CRM connectors for partners, allowing them to bring in leads from ZiftONE’s best-in-class TCMA capabilities.

“Through our experience working with national and award-winning channel programs, we have found that access to partner data is a key advantage for partner program leaders,” said Gordon Rapkin, CEO of Zift Solutions. “This new capability makes it easier for partners to share richer information with their suppliers and improves the deal and lead registration experience, helping suppliers build better and stronger relationships with their key partners.”

The advanced partner CRM integration also generates reports that can identify connectivity issues, allowing partners to manage their CRM integration themselves.

Advanced partner CRM integration is now available as part of the ZiftONE platform. Current ZiftONE customers are encouraged to contact their Customer Success Manager (CSM) if they are interested in accessing this new premium feature.

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