The music industry is currently being gripped by a new age swagger. Young artists from all over the world have made themselves known primarily through social media. This fresh approach is something that many seasoned artists have a hard time getting used to.

Rite now seems that the younger generation of music artists are shaping the culture. Meet IJU, a group of young guys who are just like their peers!IJU or “It’s Just UP” consists of Andre “IJUDior” Bailey, De’Shawn “IJULoaded” Mattison, Breyon “IJU5” and Jonathan “Lil Jon” face . All four of these young artists hail from the deadly streets of Youngstown, Ohio. The group is currently signed to It’s Just UP Entertainment.

IJU Entertainment will release a series of singles in Summer 2022. Although young, IJU are no strangers to real life situations. The group writes about real-life experiences; Let fans into their personal world. The group was formed by Andre “IJUBossman” Bailey.

The quartet generated considerable label interest, doing features with Lil Booise’s artist Master Jugg and Sada Baby’s artist Skilla Baby. After making these important connections, labels wanted to sign her ahead of the release of her debut single, titled “25s26s.” The image for “25s26s” went viral and IJU started making waves in Ohio and Northern Pennsylvania. The group caught the attention of Celebrity Dj YG due to their unmatched talent and determination.

Building that relationship with YG took their campaign to the next level. IJU’s next single “BIG IJU” is gaining popularity every day. The group even got a chance to perform at this year’s BET Awards pre-show. IJU is definitely on its way to greatness; this is just the beginning.

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