Selfie.Live, the mobile app that allows fans to upload selfies with celebrities and receive a digitally signed photo as an NFT, has partnered with the country music star Lee Brice to create special fan memories while he’s on tour.

The app, available on iOS and Google Play, allows fans to upload selfies from the concerts or with Brice. With the app, he can then digitally sign photos from anywhere.

Recently, Selfie.Live also helped connect Brice to Santa’s Uber driver, which inspired his Christmas hit “Santa Claus Was My Uber Driver.”

Brice was asked by his label to write a Christmas carol, but struggled with writer’s block. He flew in two friends who are songwriters to help him with the process.

An Uber ride to remember

Upon arrival in Virginia, they called for an Uber, which turned out to be a memorable ride. The Uber driver arrived dressed as Santa Claus in a red Hyundai with a license plate that read “1SANTA1.”

There, still in the car, they were immediately inspired to write the song “Santa Claus Was My Uber Driver”.

Months later, during Selfie.Live’s initial launch in Kearney, Nebraska, Brice noticed a well-known fan photo uploaded to the Selfie.Live app — a picture of the same red Hyundai with the license plate “1SANTA1.”

The Santa Uber driver heard about the launch of Selfie.Live via social media and submitted the photo despite not being present at the event.

The photo was then signed by Brice and listed as an NFT on Open sea.

Founder of Selfie.Live Matthew Dickson later met with Brice’s manager Enzo DeVincenzo in Nashville and overheard a conversation about finding the Santa Uber driver.

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They used the app’s sign-up process, which requires a cell phone number and first name, to get in touch with the Uber Santa.

As a result, the team worked with Brice’s graphic designer to create a song cover based on the Uber driver’s now-famous Selfie.Live…