apple inc AAPL is reportedly planning his debut his first mixed reality or MR headset during the Annual worldwide developer conferenceor WWDC, this year – and its CEO, Tim cookfinally addressed why it took the company seven years to introduce the headset.

What happened: Apple hasn’t confirmed any specific details about its upcoming headset or release date. However, Cook has given a possible reason for the delayed debut of the highly speculated device.

Cook said that when Apple decides to enter a market, he asks himself a few questions: “Can we make a significant contribution in some way that other people aren’t doing? Can we own the primary technology?”

“I’m not interested in putting pieces together from someone else’s stuff. Because we want to master the primary technology. Because we know you’re so innovative,” Cook told GQ.

See also: Apple Watch users, it’s about time: Major OS interface overhaul in the works, says Gurman

Cook also discussed how he was skeptical years ago alphabet inc GOOD Google Google glasses, an early augmented reality product, and thought it would flop. He said his “thinking is always evolving” because Steve Jobs taught him well.

The Apple CEO’s vision is a little different Meta Platforms Inc META CEO Mark Zuckerberg’s idea of ​​the metaverse.

“If you think about the technology itself with augmented reality, to take just one side of the AR/VR piece, the idea that you could overlay the physical world with things from the digital world could really help people communicate and connect significantly improve.”

Why it matters: Apple’s MR headset has been in the works since 2017. The company is expected to unveil the headset on June 5, 2023, according to Bloomberg columnist Mark Gurman called in its weekly “Power On” newsletter.

Last month, Google announced that it would stop selling it from Glass Enterprise Edition 2 and will end software support on Sept. 15. However…