UNIVERSAL MUSIC GROUP EXPANDS PARTNERSHIP WITH REVERB DURING MUSIC PERFORMANCE

UNIVERSAL MUSIC GROUP EXPANDS PARTNERSHIP WITH REVERB DURING MUSIC PERFORMANCE

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Billie Eilish Receives First Universal Music Group x REVERB Amplifier Award

SANTA MONICA, California., February 4, 2023 /PRNewswire/ — Universal Music Group (UMG), the global leader in music-based entertainment, today announced an expansion of its partnership with HALLa leading non-profit environmental organization focused on collaborating with musicians, festivals and venues to increase sustainability and reduce the environmental footprint of the live music industry.

The partnership was highlighted earlier today by UMG’s Chairman and CEO, Sir Lucian Grainges Artist Showcase and will be featured tomorrow at UMG’s annual 65th Anniversary After-Partyth Annual Grammy Awards. A number of new technologies from CO2 removal, renewable energy sources and recycled materials have been and will be implemented at the events. In addition, the menus of the events are 100% meat-free and come from the region. The events serve as models for sustainability standards at future UMG events.

I’m talking about the initiative California governor Gavin Newsom said: “At a time when the world is grappling with the dire consequences of the climate crisis, it is more important than ever for all of us to take action and meaningful measures to reduce our ecological footprint. So I commend Universal Music Group for their brave efforts to lead by example and show the rest of us how. This is our shared responsibility and it is our duty to work together to build a more sustainable future for generations to come.”

Susanne MazoUMG’s EVP of Corporate Social Responsibility, Events and Special Projects said of the initiative: “We are proud to further expand our relationship with REVERB by collaborating with them on two of our flagship events this year. With all eyes on the music industry In Los Angeles this week, this collaboration underscores our commitment to hosting greener events to set a new and sustainable standard across the industry. We are proud that…

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